MACADAMIA- New Product Launch

Nourishing Moisture Leave-in Protein Treatment

Delivers reinforcement to strengthen, replenish, and protect. Used weekly, hair feels healthier, becomes more resilient to breakage and luster is restored. The perfect balance of ingredients leaves hair soft, conditioned, and never brittle (over-proteinized)

“On The Mend” Protein Blend- Soy, Quinoa, and Potato deliver a 3-D approach to help smooth split-ends and rough cuticles, fortify weakened mid-length areas if the hair ( ex. pony tail pressure points) and prevents breakage by increasing elasticity of the cortex.

African Baobab Extract- Known as the “Tree of Life” this resilient and sustainable source helps supplement stressed-out, depleted strands with essential vitamins and minerals.

Panthenol (Vitamin B5)- this works like a multi-vitamin for the hair, creating a smoothing effect on ruffled and frayed cuticles and prevents moisture loss. As always, also includes Pro Oil Complex of Macadamia & Argan Oil.

Smoothing Curl Cream

A conditioning styling cream that controls and smoothes unruly curls, while still providing a light, touchable-soft feel. Fights humidity for frizz control, tames flyaways and creates a natural-looking shine.

Long-term Curl Retention- Premium blend of hold and styling agents spread effortlessly and evenly into hair, absorb quickly and delivering a natural looking hold free of flaking or crunching.

Protein & Vitamins- Rice and Soy proteins help reduce breakage and tame unruly curls, Vitamins A & E nourish and lock in moisture.

7 Natural Oils- Pro Oil Complex of Macadamia & Argan Oil PLUS Jojoba, Coconut, Olive, Grape and Pistachio Oils.

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ALTERNA- New Caviar Anti-Aging Omega+ Anti-Frizz Oils Collection

Potent oils help replenish, smooth and add shine to hair… without the weight.

Omega+ Anti Frizz Dry Oil Mist- Instantly adds shine while taming frizz and flyaways. Infused with Anti-aging Caviar extract and a blend of replenishing Omega oils, this lightweight mist leaves hair soft and silky smooth.

Omega+ Anti-Frizz Nourishing Oil- This weightless, deeply nourishing anti- aging treatment oil is infused with a highly concentrated dose 0f C22 Fatty Acids. It combats dry and brittle hair, helping to reduce breakage and leaving hair in a smooth condition.

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ALTERNA- New Caviar Style Texture Collection

Beachy waves or voluminous chic- texture you way with Caviar Style

Formulated with a signature Flex Strength Complex- a synergistic blend of strengthening proteins and nourishing extracts to give hair both strength and flexibility to help prevent breakage due to vigorous hair styling techniques and heat tools.


  • Dead Sea Salt- High concentration of 21 essential minerals that provide beachy texture and natural body
  • Pearl Protein, Panthenol and Keratin- Reinforce the core strength of the hair fiber
  • Biotin- Increases elasticity to avoid breakage during styling stress
  • Caviar Extract and Seasilk- Deliver softness and movement

Sea Chic Volume and Texture Foam Spray- A texturizing foam spray infused with mineral-rich Dead Sea Salt that delivers heat- sytled volume for effortlessly chic, undone hair.

Waves Texture Sea Salt Spray- A lightweight mist infused with mineral-rich Dead Sea Salt for tousled beachy waves all year round


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