ZOYA- New Party Girls Collection

Mysterious, moody and electric in one, the Party Girls collection mixes a variety of finishes and tones to make sure all eyes are on you at any winter or holiday soiree.

  • Blake- a deep refined pearl in sapphire blue
  • Isadora- a rich, refined pearl in magenta plum
  • Landon- a mysterious, deep aubergine cream
  • Delaney- a royal multichromatic metallic flip
  • Danielle- a deep, periwinkle cream
  • Kelsey- a muted cerise pink cream
  • Sheri- a must-have midtone garnet, red cream
  • Fallon- a refined pearl, midtone violet magenta
  • Ming- a sexy midtone, scarlet red cream
  • Tawny- a deep, coppery rose sparkling metallic
  • Solstice- a sparkling persimmon orange metallic
  • Nadia- a buildable, gingery, gold metallic topper










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NEUMA- reNeu dry shampoo is Here!

Refreshed, clean locks in seconds! reNeu dry shampoo’s innovative formula absorbs excess oil and neutralizes odors while creating light volume and maintaining natural shine, It’s perfect for all hair types and scalp conditions.


  • Talc and aluminum free
  • Itch-free formula
  • Safe alternative to other dry shampoos

Performance + Wellness + Sustainability

  • Rice and Tapioca Starch powders absorb excess oil
  • Neutralizes odors
  • Creates light volume
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ALFAPARF- Introducing Semi Di Lino Cellula Madre

The Beauty Of Hair Is Enclosed In A Cell.

The First Argan stem cell treatment capable of releasing the beauty potential enclosed in your hair. A unique formula created using cells that are as tiny as they are powerful, able to self-renew continuously. With Cellula Madre, your hair is 4x more beautiful with just one application.

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KEUNE- Introducing New Miracle Elixir!

Miracles happen. Reduce hair damage by up to 80%

Miracle Elixir Booster consists of the most sophisticated keratin mix ( keratin, hydrolyzed keratin, oxidized keratin, water) which mimics hair’s natural keratin and repairs damaged hair from the inside out. It can be added to any of Keune’s five Care hair masks.

Create a personal mix. Combine Miracle Elixir Concentrated Keratin Booster with a Care hair mask specifically designed to address your client’s unique hair concern. After the treatment they’ll enjoy hair that’s healthier, softer and and shinier than ever before.

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MACADAMIA- New Product Launch

Nourishing Moisture Leave-in Protein Treatment

Delivers reinforcement to strengthen, replenish, and protect. Used weekly, hair feels healthier, becomes more resilient to breakage and luster is restored. The perfect balance of ingredients leaves hair soft, conditioned, and never brittle (over-proteinized)

“On The Mend” Protein Blend- Soy, Quinoa, and Potato deliver a 3-D approach to help smooth split-ends and rough cuticles, fortify weakened mid-length areas if the hair ( ex. pony tail pressure points) and prevents breakage by increasing elasticity of the cortex.

African Baobab Extract- Known as the “Tree of Life” this resilient and sustainable source helps supplement stressed-out, depleted strands with essential vitamins and minerals.

Panthenol (Vitamin B5)- this works like a multi-vitamin for the hair, creating a smoothing effect on ruffled and frayed cuticles and prevents moisture loss. As always, also includes Pro Oil Complex of Macadamia & Argan Oil.

Smoothing Curl Cream

A conditioning styling cream that controls and smoothes unruly curls, while still providing a light, touchable-soft feel. Fights humidity for frizz control, tames flyaways and creates a natural-looking shine.

Long-term Curl Retention- Premium blend of hold and styling agents spread effortlessly and evenly into hair, absorb quickly and delivering a natural looking hold free of flaking or crunching.

Protein & Vitamins- Rice and Soy proteins help reduce breakage and tame unruly curls, Vitamins A & E nourish and lock in moisture.

7 Natural Oils- Pro Oil Complex of Macadamia & Argan Oil PLUS Jojoba, Coconut, Olive, Grape and Pistachio Oils.

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ALTERNA- New Caviar Anti-Aging Omega+ Anti-Frizz Oils Collection

Potent oils help replenish, smooth and add shine to hair… without the weight.

Omega+ Anti Frizz Dry Oil Mist- Instantly adds shine while taming frizz and flyaways. Infused with Anti-aging Caviar extract and a blend of replenishing Omega oils, this lightweight mist leaves hair soft and silky smooth.

Omega+ Anti-Frizz Nourishing Oil- This weightless, deeply nourishing anti- aging treatment oil is infused with a highly concentrated dose 0f C22 Fatty Acids. It combats dry and brittle hair, helping to reduce breakage and leaving hair in a smooth condition.

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ALTERNA- New Caviar Style Texture Collection

Beachy waves or voluminous chic- texture you way with Caviar Style

Formulated with a signature Flex Strength Complex- a synergistic blend of strengthening proteins and nourishing extracts to give hair both strength and flexibility to help prevent breakage due to vigorous hair styling techniques and heat tools.


  • Dead Sea Salt- High concentration of 21 essential minerals that provide beachy texture and natural body
  • Pearl Protein, Panthenol and Keratin- Reinforce the core strength of the hair fiber
  • Biotin- Increases elasticity to avoid breakage during styling stress
  • Caviar Extract and Seasilk- Deliver softness and movement

Sea Chic Volume and Texture Foam Spray- A texturizing foam spray infused with mineral-rich Dead Sea Salt that delivers heat- sytled volume for effortlessly chic, undone hair.

Waves Texture Sea Salt Spray- A lightweight mist infused with mineral-rich Dead Sea Salt for tousled beachy waves all year round


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