ALTERNA- New Caviar Anti-Frizz Collection

New! Caviar Anti-Frizz Blowout Butter

Butter in your hands! This lightweight melting cream-to-oil formula tames even the most defiant, frizzy hair, protecting from heat styling and humidity, helping seal in moisture, keeping hair smoother for a longer period of time.

  • Provides 80% less frizz for up to 72 hours
  • Reduces blow dry time by 40%
  • Provides heat protection up to 450 F

New! Caviar Anti-Frizz Shampoo & Conditioner

A luxurious cleanser and nourishing conditioner that create youthful silkiness while smoothing hair. Advanced formulas fight all levels of frizz from the environment.

  • Provides 80% less frizz for up to 72 hours
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QTICA- Introducing Callus Gone

Say goodbye to stubborn calluses and rough feet. Callus Gone provides the strongest formula for quick file removal in a convenient drip-free formula.

  • Conditions calluses for removal with file in 3-5 minutes
  • So strong you can actually feel it working
  • No drip, quick gel professional formula
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ZOYA- New Kisses Pastel Jellies

Just a kiss of sheer, milky color in a super shiny base. Extremely easy to wear, these three NEW Pastel Cream Jellies from Zoya let you wear pastels in the softest of ways.

  • Vickie ZP934- A buildable, milky gray jelly
  • Libby ZP935- A buildable, milky lavender jelly
  • Princess ZP936- A buildable, milky pink jelly
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ALFAPARF- Playlist New Color Collection

The New collection of colors is transformed into the hottest playlist ever. For talented women expressing their personality with only one idea in their head: they want to be heard.

  • ColorĀ  Wear Metallic Bronze 7
  • Color Wear Metallic Bronze 9
  • Eoc Metallic Bronze 5
  • Eoc Metallic Bronze 7
  • Eoc Metallic Bronze 9
  • Eoc Metallic Grey 5
  • Eoc Metallic Grey 7
  • Color Wear Metallic Grey 7
  • Color Wear Metallic Grey 9
  • Eoc Metallic Copper Rose 7
  • Eoc Metallic Copper Rose 9
  • Color Wear Metallic Copper Rose 9
  • Pigments Grey Black
  • Pigments Bronze
  • Pigments Copper Rose


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REUZEL- Introducing Fiber Gel

  • Firm, Pliable Hold
  • Low Shine
  • Water Based

Fiber Gel is an alcohol-free, non flaking gel with a firm pliable hold and low shine.

Fiber Gel offers firm holding power all day, while still maintaining the characteristics that appeal to the avid gel user.

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NEUMA- reNeu dry shampoo is Here!

Refreshed, clean locks in seconds! reNeu dry shampoo’s innovative formula absorbs excess oil and neutralizes odors while creating light volume and maintaining natural shine, It’s perfect for all hair types and scalp conditions.


  • Talc and aluminum free
  • Itch-free formula
  • Safe alternative to other dry shampoos

Performance + Wellness + Sustainability

  • Rice and Tapioca Starch powders absorb excess oil
  • Neutralizes odors
  • Creates light volume
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