Introducing Milk Shake 9 Minute Color

Conditioning permanent hair colouring cream that works in just 9 minutes. A quick, delicate and conditioning
hair colour that gives incredible shine and vibrant colour. Guarantees maximum grey coverage with a long-lasting
result. Contains hyper-fermented daisy extract: an innovative active ingredient which is a worldwide exclusive and rich in proteins, amino acids, and vitamins.

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Introducing Zenagen

Zenagen utilizes the healing powers of plant-based ingredients to create hair care products that are simple, effective, safe and good for you. This new line is here to help your clients with Hair Loss and Regrowth.

Plant-based nutraceutical ingredients drive safe, fast and natural hair growth. Science-backed delivery system and cold-pressed ingredients thoroughly cleanse the hair follicles of DHT, allowing for thicker, fuller hair growth in salon-quality shampoo treatments and conditioners.

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Alfaparf- New Lisse Keratin Therapy

The progressive smoothing system with keratin that provides even more noticeable and long-lasting smoothing and taming performance, with total safety.

From perfect smoothness to the enhancement of the natural texture, for smooth, tame and defined hair.

Technical range

New extraordinary performance

A professional system with keratin which provides even more noticeable and long-lasting smoothing and taming performance thanks to the addition of an innovative booster combined with glyoxylic acid.

Patent pending technology, Bond System and Kera-protection complex for protected hair at every stage of the service.

The retail range

Even longer-lasting results.

An elevated range with renewed formulas to maintain the results of the salon service for up to 4 months*.

With Kera-protection complex, the complex of keratin and plant collagen, to protect the hair and make it soft and silky.

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