The wait is over!  Create shiny, timeless looks with a strong hold on damp or dry hair. Designed for short to medium length hair. 1922 Original Pomade is ready to win over the hearts and hair of the most stylish gentlemen around.

A new clay-based lightening system suitable for creative freehand techniques. Freedom Blonde’s rich flexible and thick formula can be easily sketched on without using foils

• Clay Based Lightener- compact and thick formula structure for creative freehand sketching.
• Easy Sketch On Without Use Of Foils- for a natural color with subtle gradient effect.
• Lightens Up To Seven Levels- for beautiful blonde results.

* also now available Semi Color Ultimate Glaze Peach.

Meet Care Silver Savior: a gentle, brightening shampoo and conditioner duo designed to refresh cool blonde and silver tones. Featuring brass-busting violet pigments and nourishing agents to keep cool blonde, grey, white and silver hair looking fresh.

Care Silver Savior’s formula is equally powerful in its neutralizing properties as it is gentle on the hair. Both the shampoo and conditioner have deep violet pigments to undo brassy and warm tones, while pro-vitamin B keeps hair looking and feeling silky-soft. The conditioner is also enriched with actively conditioning ingredients, leaving hair healthy and bouncy after use.

Silver Savior is designed for those with natural or color-treated blonde, grey, white and silver hair.

Formulated with new and exclusive Caviar Bond Enforcing Technology that helps re-bond, rebuild and seal the cuticle for up to 10 washes. Clinically proven to reduce breakage and split ends by up to 99%.* Suggested for: Weak, Damaged Hair.

Restructuring Bond Repair Shampoo & Conditioner– A restorative cleansing shampoo & conditioner infused with Caviar Bond Enforcing Technology to help rebuild damaged strands.

Restructuring Bond Repair Masque– A deep reparative masque that nourishes and strengthens hair, improving manageability while leaving hair soft, shiny, and restored.

ALL NEW Restructuring Bond Repair 3 in 1 Sealing Serum– A repair concentrate for all hair types that rebuilds, protects and seals in one step.

ALL NEW Restructuring Bond Repair Leave In Treatment Mousse– A concentrated pre-styling treatment that helps to reconstruct and protect severely damaged hair.

Restructuring Bond Repair Leave In Protein Cream– A deeply restorative, protein packed leave in treatment for coarse, porous, or severely damaged hair.

Restructuring Bond Repair Leave In Heat Protection Spray– A lightweight, vitamin enriched protectant that helps repair while protecting hair from heat and styling damage

Restructuring Bond Repair Leave In Overnight Serum– A reparative overnight treatment that fights the visible and hidden signs of aging hair while you sleep

Semi di Lino, the original treatment line for luminous hair, is being renewed and enhanced.

Urban Defence Pro joins the range of active ingredients which have been taking care of your hair for over 30 years, completing Semi di Lino’s innovative technology

URBAN DEFENSE PRO-BIOTECHNOLOGICAL ACTIVE INGREDIENT– consisting of sugary macromolecules obtained through a natural fermentation process, not by synthesis.

SHINE FIX COMPLEX- Flaxseed extract releases shine*, from the roots to the ends of the hair for 24 hours.

COLOR FIX COMPLEX- UV filter and anti-oxidant to improve the longevity of the color. Even after 9 washes, the tone is intense and shiny (up to 91%)*.

SUBLIME- PURIFIES, PERFECTS, ENHANCES. Shine conquers pollution damage: your hair rediscovers extraordinary beauty.

DIAMOND- REVITALIZES, PROTECTS, ILLUMINATES. Your hair maintains its beauty and vitality over time.

MOISTURE- MOISTURIZES, NOURISHES, SOFTENS. Dry hair quickly regains a healthy, soft and silky appearance.

RECONSTRUCTION- REPAIRS, RECONSTRUCTS, STRENGTHENS. Day after day, the hair fiber gains strength and structure.

Blonde or Brunette? It doesn’t matter where you start, but where you get to

Now available! Made for Men by Men.

Color, Cleanse, Condition, Style, Groom.

“1922 by J.M. Keune, a collection of salon products designed to meet the needs of the male client from hair care to grooming to styling to color. The new line honors the company’s founder, a chemist from Amsterdam who started his brand in, you guessed it, 1922. Named after him, the liquids are housed in handsome blue packaging to pay homage to the apothecary bottles he used as a pharmacist when he blended his first product almost a century ago. The ingredients and formulas keep that tribute alive by incorporating creatine, known for its strengthening properties by rebuilding the inner hair structure, and hemp, known for its soothing qualities and rich in omega 3 and 6 proteins.” – Modern Salon

The complete line of styling products that, become the perfect tools for tackling every occasion with the right style.