Create naturally beautiful hair using sustainable and safe ingredients
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Embrace Pure, Clean, and Natural above everything else. Free of formulas that harm our hair and the environment, Aluram has distilled haircare to its most simple and beautiful form. From the first ingredient to the last, devotion to a modern, clean, and plant-driven approach allows meaningful “beauty beyond compromise.”
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Semi Di Lino- the original treatment line for luminous hair, is being renewed and enhanced. Now containing Urban Defense Pro, a multi-function biotechnological complex, providing advanced protection against stress from pollutants and caring of your hair day by day, for an extraordinary result.
Style Stories- The complete line of styling products to tackle every occasion with the right style. Because our look always has an interesting story to tell.
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Care- Boost hair and scalp health It’s what we believe, and why we made Care! Our haircare line is designed to work over time to optimize hair and scalp health. Care products tackle a wide variety of hair and scalp concerns: from dandruff to irritation, dullness to damage, hair loss to frizz. Mix and match them according to your personal needs.
Style- Get your hands in there and get styling with our classic range of affordable yet luxurious Keune Style products. From prep to shaping to finish, we’ve got what you need to make style fantasies come true – or to take a fresh look at the classics.
1922 by JM Keune- Bring out the best in men. It starts with cleaning and conditioning products that are easy to use – and formulated to optimize hair and scalp for cutting, coloring and styling. Of course, they are also great for beard care, too.
So Pure- complete range of products that are 100% vegan and celebrate nature. So Pure by Keune offers discerning clients everything from color and care to a complete range of styling products. And people naturally appreciate the value of the special ingredients we’ve blended into each so Pure product.
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Performance without sacrifice. At NEUMA, it means exceptional style and results without sacrificing hair, health or the planet.
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