milk_shake® insta.light is a simple, 4-step in-salon service that coats the hair follicle to create mega-watt shine.

With a combination of powerful active ingredients, insta.light not only creates intense shine, but it also delivers an extra dose of hydration, while making hair appear fuller.

Perfect as either a stand-alone or add-on service, your clients’ hair won’t just look great after an insta.light treatment, it will feel softer and healthier too!

Step 1: wash with insta.light shampoo
Step 2: condition with insta.lotion liquid hair mask
Step 3: seal with insta.potion leave-in treatment
Step 4: protect with milk_shake lifestyling thermo-protector

Vanilla Cupcake Nourishing Body Foam and Shower Foam

nourishing body foam: A soft and delicate foamy texture that’s easy to apply and nourishes the skin deeply. It contains milk proteins and manuka honey with moisturising, emollient and protective properties, for smooth and soft skin. The gorgeous fragrance envelops the senses in a cloud of sweetness.

moisturizing shower foam: A soft foam enriched with milk proteins and manuka honey, with nourishing, protective and soothing properties. Its soft and delicate texture cleanses the skin, leaving it soft and with a gorgeous fragrance that imbues well-being.

Conditioning permanent hair colouring cream that works in just 9 minutes. A quick, delicate and conditioning
hair colour that gives incredible shine and vibrant colour. Guarantees maximum grey coverage with a long-lasting
result. Contains hyper-fermented daisy extract: an innovative active ingredient which is a worldwide exclusive and rich in proteins, amino acids, and vitamins.

Zenagen utilizes the healing powers of plant-based ingredients to create hair care products that are simple, effective, safe and good for you. This new line is here to help your clients with Hair Loss and Regrowth.

Plant-based nutraceutical ingredients drive safe, fast and natural hair growth. Science-backed delivery system and cold-pressed ingredients thoroughly cleanse the hair follicles of DHT, allowing for thicker, fuller hair growth in salon-quality shampoo treatments and conditioners.

The progressive smoothing system with keratin that provides even more noticeable and long-lasting smoothing and taming performance, with total safety.

From perfect smoothness to the enhancement of the natural texture, for smooth, tame and defined hair.

Technical range

New extraordinary performance

A professional system with keratin which provides even more noticeable and long-lasting smoothing and taming performance thanks to the addition of an innovative booster combined with glyoxylic acid.

Patent pending technology, Bond System and Kera-protection complex for protected hair at every stage of the service.

The retail range

Even longer-lasting results.

An elevated range with renewed formulas to maintain the results of the salon service for up to 4 months*.

With Kera-protection complex, the complex of keratin and plant collagen, to protect the hair and make it soft and silky.

Limited Edition DC Comics Wet brushes. 12 piece display available.

Skip the blow drier and embrace your natural texture. This zero-fuss formula enhances natural texture and adds body, soft control and shine for effortlessly artful, air-dried styles.

Aroma: Lavender, Mandarin and Vanilla


• Enhances texture without heat
• Lightly conditions and controls
• Delivers soft separation
• Smooths frizz and adds shine

Introducing our new CURL Collection! A silicone free line that will give your curls all the TLC it craves! Prickly Pear is a stand out ingredient in these 4 new products to help give elasticity & shine, giving your curls more definition and less frizz! Keep that hair tame and touchable with our brand new Curl Shampoo & Conditioner, Curl Foam, & Curl Cream!