New Rochester Store Hours Effective September 1st
Milkshake- Introducing the Flower Scent Collection
Keune- Introducing Semi Color Liquid Activator
Introducing Satin Smooth Wax
Satin Smooth is a professional division of American International Industries (‘AII’), a company that has been dedicated to the beauty industry for over 50 years. Satin Smooth has provided customized waxes and state-of-the-art appliances to our industry for more than 10 years.
Beauty: Everyone dreams of it.
We deliver it.
Featuring Soft and Hard Waxes, Warmers, Pro Wax Kits, and waxing accessories
Read MoreReuzel- New Clean & Fresh
Neuma
Neuma May/June 2026 Promotions
Keune Tinta Color Upgrade/ New Shades
Introducing Alfaparf Senses Collection
Introducing Milk Shake 9 Minute Color
Conditioning permanent hair colouring cream that works in just 9 minutes. A quick, delicate and conditioning
hair colour that gives incredible shine and vibrant colour. Guarantees maximum grey coverage with a long-lasting
result. Contains hyper-fermented daisy extract: an innovative active ingredient which is a worldwide exclusive and rich in proteins, amino acids, and vitamins.
Introducing Milkshake
Zenagen May/June 2026 Promotions
Introducing Zenagen
Zenagen utilizes the healing powers of plant-based ingredients to create hair care products that are simple, effective, safe and good for you. This new line is here to help your clients with Hair Loss and Regrowth.
Plant-based nutraceutical ingredients drive safe, fast and natural hair growth. Science-backed delivery system and cold-pressed ingredients thoroughly cleanse the hair follicles of DHT, allowing for thicker, fuller hair growth in salon-quality shampoo treatments and conditioners.
Read MoreReuzel – New Tattoo Advanced Treatment
Alfaparf- New Lisse Keratin Therapy
The progressive smoothing system with keratin that provides even more noticeable and long-lasting smoothing and taming performance, with total safety.
From perfect smoothness to the enhancement of the natural texture, for smooth, tame and defined hair.
Technical range
New extraordinary performance
A professional system with keratin which provides even more noticeable and long-lasting smoothing and taming performance thanks to the addition of an innovative booster combined with glyoxylic acid.
Patent pending technology, Bond System and Kera-protection complex for protected hair at every stage of the service.
The retail range
Even longer-lasting results.
An elevated range with renewed formulas to maintain the results of the salon service for up to 4 months*.
With Kera-protection complex, the complex of keratin and plant collagen, to protect the hair and make it soft and silky.
































