Skip the blow drier and embrace your natural texture. This zero-fuss formula enhances natural texture and adds body, soft control and shine for effortlessly artful, air-dried styles.

Aroma: Lavender, Mandarin and Vanilla


• Enhances texture without heat
• Lightly conditions and controls
• Delivers soft separation
• Smooths frizz and adds shine

Introducing our new CURL Collection! A silicone free line that will give your curls all the TLC it craves! Prickly Pear is a stand out ingredient in these 4 new products to help give elasticity & shine, giving your curls more definition and less frizz! Keep that hair tame and touchable with our brand new Curl Shampoo & Conditioner, Curl Foam, & Curl Cream!

This dry texture spray gives hair effortless, lived-in waves & enhances volume, grit, and texture for an instant boost of beautiful. Baobab & Pomegranate Seed Oil infuse hair with lightweight nourishment that won’t weigh it down or it dry out.

• doesn’t leave a powdery residue on the hair

• dry texture spray is a weightless, volumizing spray     that adds volume, grit, & texture

• a cross between a light-hold hair spray and a 
  texturizer,  resulting in a movable hold with plenty
  of definition & shine

• works on all hair types, making it the perfect
  product for anyone who wants more volume
  and fullness

The Dream Factory Collection introduces unique shades inspired by crystals, and features the Alfaparf Milano’s Face Frame technique.
A new palette that consists of two colour families inspired by dreamy textures and transparent, natural crystals. Delicate shades that imbue the hair with a sense of calm, focused energy, designed to complement our favorite colours and refresh any look with a boost of positivity and light.

CRYSTAL ROSE
Two shades inspired by the soft pink tones of kunzite and amethyst gems. They suit every complexion and add a trendy touch to classic looks.
CRYSTAL BROWN
Three earth tones that evoke the rich, natural pigments of gems such as quartz, aragonite, and topaz. Their brown nuances perfectly reflect the sophisticated, warm gold undertones of these stones.

Invisible Root products are ideal for temporary root touch-up until next salon visit. This Root Touch Up Spray is a pigmented spray that effectively covers wide regrowth in an instant. It is easy to use, thanks to the practical directional nozzle that quickly covers wide and noticeable regrowth along the top hairline.

The hair root color spray provides instant color coverage on hair regrowth. It is recommended for all hair types and dries quickly, without leaving any residue. The vegan formula is free from fragrances, sulfates, paraffins, and mineral oils.
The root powder is recommended for all hair types and provides precise color coverage of hair regrowth. It adheres perfectly to the hair without leaving any residue. The vegan formula is free from fragrances, sulfates, paraffins, and mineral oils.

Alfaparf Invisible Root Spray Video: https://www.facebook.com/watch/?v=362707938752665

Alfaparf Invisible Root Powder Video: https://www.facebook.com/watch/?v=572606990421654

Alfaparf Color Wear Gloss Toner, The Natural Evolution Of Gloss Toner. The Blonding Experience. Live it fully! If going blonde is our salon clients’ greatest desire, let them experience it at its best. A new line designed to perfect the toning experience: perfect toning results where every shade created with bleaching techniques, even the most advanced, is enhanced to the maximum, for a truly multi-dimensional color.

Reuzel Concrete Hold Matte Pomade – strong hold, non-flaking formula. Performs like a wax, allowing a reworkable style throughout the day.

Features & Benefits:

• This formula is ideal for finer textured hair
• Non-sticky formula
• Water based formula washes out easily from the hair
• Subtle vanilla cola fragrance

Aluram Hand Repair with Shea Butter and Coconut Oil for soft and supple hands without the greasy feel.