Introducing Zenagen

Zenagen utilizes the healing powers of plant-based ingredients to create hair care products that are simple, effective, safe and good for you. This new line is here to help your clients with Hair Loss and Regrowth.

Plant-based nutraceutical ingredients drive safe, fast and natural hair growth. Science-backed delivery system and cold-pressed ingredients thoroughly cleanse the hair follicles of DHT, allowing for thicker, fuller hair growth in salon-quality shampoo treatments and conditioners.

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Alfaparf- New Lisse Keratin Therapy

The progressive smoothing system with keratin that provides even more noticeable and long-lasting smoothing and taming performance, with total safety.

From perfect smoothness to the enhancement of the natural texture, for smooth, tame and defined hair.

Technical range

New extraordinary performance

A professional system with keratin which provides even more noticeable and long-lasting smoothing and taming performance thanks to the addition of an innovative booster combined with glyoxylic acid.

Patent pending technology, Bond System and Kera-protection complex for protected hair at every stage of the service.

The retail range

Even longer-lasting results.

An elevated range with renewed formulas to maintain the results of the salon service for up to 4 months*.

With Kera-protection complex, the complex of keratin and plant collagen, to protect the hair and make it soft and silky.

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Introducing neuStyling Air Dry Shaper!

Skip the blow drier and embrace your natural texture. This zero-fuss formula enhances natural texture and adds body, soft control and shine for effortlessly artful, air-dried styles.

Aroma: Lavender, Mandarin and Vanilla


• Enhances texture without heat
• Lightly conditions and controls
• Delivers soft separation
• Smooths frizz and adds shine

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Alfaparf Dream Factory Collection

The Dream Factory Collection introduces unique shades inspired by crystals, and features the Alfaparf Milano’s Face Frame technique.
A new palette that consists of two colour families inspired by dreamy textures and transparent, natural crystals. Delicate shades that imbue the hair with a sense of calm, focused energy, designed to complement our favorite colours and refresh any look with a boost of positivity and light.

CRYSTAL ROSE
Two shades inspired by the soft pink tones of kunzite and amethyst gems. They suit every complexion and add a trendy touch to classic looks.
CRYSTAL BROWN
Three earth tones that evoke the rich, natural pigments of gems such as quartz, aragonite, and topaz. Their brown nuances perfectly reflect the sophisticated, warm gold undertones of these stones.

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Alfaparf New Invisible Root Touch UP

Invisible Root products are ideal for temporary root touch-up until next salon visit. This Root Touch Up Spray is a pigmented spray that effectively covers wide regrowth in an instant. It is easy to use, thanks to the practical directional nozzle that quickly covers wide and noticeable regrowth along the top hairline.

The hair root color spray provides instant color coverage on hair regrowth. It is recommended for all hair types and dries quickly, without leaving any residue. The vegan formula is free from fragrances, sulfates, paraffins, and mineral oils.
The root powder is recommended for all hair types and provides precise color coverage of hair regrowth. It adheres perfectly to the hair without leaving any residue. The vegan formula is free from fragrances, sulfates, paraffins, and mineral oils.

Alfaparf Invisible Root Spray Video: https://www.facebook.com/watch/?v=362707938752665

Alfaparf Invisible Root Powder Video: https://www.facebook.com/watch/?v=572606990421654

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